This chapter is going to be about connotation, tone, and mood, and how they apply to how your story appeals to your reader. This, to me, is something that a writer can already be using without realizing it, kind of like last chapter, but if you know how to use it, your writing will improve.
First of all, I need to point out that there is a difference between tone and mood, which is a common mistake.
Tone is the writer’s attitude towards the subject that they are writing about. Writers tend to give much of themselves away in their writing, something that has been proven. This means that you can take advantage of this.
For example, let’s say that I am writing a paper on the civil war. This is history, a subject that I value (b/c history is just a really long story, and I love stories) but also hate very much, for obvious reasons.